Eric Xi — Founder of Starview Media • Business Analyst • Visualization Designer • Project Manager
Transforming Data into Insight, Strategy, and Visual Storytelling
About Me
I specialize in converting complex data into actionable insights and visually compelling narratives. With a background in Business Analytics & AI, and hands-on experience across geospatial analysis, interactive visualization, economic modeling, and data-driven storytelling, I combine technical depth with creative communication to help organizations understand their environment, engage their audiences, and make smarter decisions.
As the founder of Starview Media, I apply these analytical and visualization skills to build innovative marketing solutions—integrating data, digital displays, and strategic messaging to create measurable impact for brands and local communities.


Story Telling Portfolio - Sept 2025 to Dec 2025
A snapshot of my past design projects.


An integrated storyboard visualizing how rising rents, stagnant wages, and demographic shifts reshape the economic reality for newcomers and young residents.
Highlights:
Multi-chart narrative construction
Labour and cost-of-living analysis
Visual storytelling with socio-economic framing
Techniques: Python analysis, structured layout design, insight synthesis.
Project 2 — Interactive Reconstruction of John Snow’s 1854 Cholera Map
Transforming a historical map into a modern analytical platform
Project 1 — Housing Affordability Storyboard










Rebuilt the iconic cholera map using Python + Folium, introducing zooming, density heatmaps, spatial clustering, and interactive layers.
Highlights:
Geospatial engineering
Layered visualization (heatmap, clusters, pump radius)
Historical-to-modern data reinterpretation
Impact: Demonstrates capability in advanced visualization engineering and user-centered analytical tools.
Project 3 — Canadian Federal Budget Infographic














Designing a professional-grade infographic for public communication
A narrative-driven examination of economic pressures in Ontario
Rebuilt the iconic cholera map using Python + Folium, introducing zooming, density heatmaps, spatial clustering, and interactive layers.
Highlights:
Geospatial engineering
Layered visualization (heatmap, clusters, pump radius)
Historical-to-modern data reinterpretation
Impact: Demonstrates capability in advanced visualization engineering and user-centered analytical tools.
Project 4 — The Fleeting Dream: A Data-Driven Socio-economic Narrative
A long-form analytical narrative combining images, line charts, bar charts, and lived-experience context to explain the evolving “Canadian Dream.”
Highlights:
Multi-source data integration
Trend analysis and contextual interpretation
Storytelling applied to policy and economic insight
Strength: Demonstrates ability to turn data into meaning and meaning into strategic communication.
Exploring how demographic trends and labour pressures reshape opportunity
Python (Pandas, NumPy, Statsmodels, geospatial libraries)
Visualization (Folium, heatmaps, layered mapping, infographic design)
Analytical frameworks (exploratory analysis, descriptive modeling, comparative studies)
Communication tools (structured narratives, visual reports, presentations)
Professional Orientation
Technical Toolkit
I approach every analytical task with:
Attention to detail
Structured methodology
Design discipline
Clear communication standards
A commitment to producing work at publishable quality
Whether supporting business strategy, marketing communication, public policy, or operational insight, I deliver solutions that are thorough, interpretable, and visually precise.
“Where analytics meets design — I turn data into stories that drive action.”
—Eric Xi
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