Eric Xi — Founder of Starview Media • Business Analyst • Visualization Designer • Project Manager

Transforming Data into Insight, Strategy, and Visual Storytelling

About Me

I specialize in converting complex data into actionable insights and visually compelling narratives. With a background in Business Analytics & AI, and hands-on experience across geospatial analysis, interactive visualization, economic modeling, and data-driven storytelling, I combine technical depth with creative communication to help organizations understand their environment, engage their audiences, and make smarter decisions.

As the founder of Starview Media, I apply these analytical and visualization skills to build innovative marketing solutions—integrating data, digital displays, and strategic messaging to create measurable impact for brands and local communities.

Story Telling Portfolio - Sept 2025 to Dec 2025

A snapshot of my past design projects.

An integrated storyboard visualizing how rising rents, stagnant wages, and demographic shifts reshape the economic reality for newcomers and young residents.
Highlights:

  • Multi-chart narrative construction

  • Labour and cost-of-living analysis

  • Visual storytelling with socio-economic framing

Techniques: Python analysis, structured layout design, insight synthesis.

Project 2 — Interactive Reconstruction of John Snow’s 1854 Cholera Map

Transforming a historical map into a modern analytical platform

Project 1 — Housing Affordability Storyboard

Rebuilt the iconic cholera map using Python + Folium, introducing zooming, density heatmaps, spatial clustering, and interactive layers.
Highlights:

  • Geospatial engineering

  • Layered visualization (heatmap, clusters, pump radius)

  • Historical-to-modern data reinterpretation

Impact: Demonstrates capability in advanced visualization engineering and user-centered analytical tools.

Project 3 — Canadian Federal Budget Infographic

Designing a professional-grade infographic for public communication

A narrative-driven examination of economic pressures in Ontario

Rebuilt the iconic cholera map using Python + Folium, introducing zooming, density heatmaps, spatial clustering, and interactive layers.
Highlights:

  • Geospatial engineering

  • Layered visualization (heatmap, clusters, pump radius)

  • Historical-to-modern data reinterpretation

Impact: Demonstrates capability in advanced visualization engineering and user-centered analytical tools.

Project 4 — The Fleeting Dream: A Data-Driven Socio-economic Narrative

A long-form analytical narrative combining images, line charts, bar charts, and lived-experience context to explain the evolving “Canadian Dream.”
Highlights:

  • Multi-source data integration

  • Trend analysis and contextual interpretation

  • Storytelling applied to policy and economic insight

Strength: Demonstrates ability to turn data into meaning and meaning into strategic communication.

Exploring how demographic trends and labour pressures reshape opportunity

  • Python (Pandas, NumPy, Statsmodels, geospatial libraries)

  • Visualization (Folium, heatmaps, layered mapping, infographic design)

  • Analytical frameworks (exploratory analysis, descriptive modeling, comparative studies)

  • Communication tools (structured narratives, visual reports, presentations)

Professional Orientation

laptop computer on glass-top table
laptop computer on glass-top table

Technical Toolkit

I approach every analytical task with:

  • Attention to detail

  • Structured methodology

  • Design discipline

  • Clear communication standards

  • A commitment to producing work at publishable quality

Whether supporting business strategy, marketing communication, public policy, or operational insight, I deliver solutions that are thorough, interpretable, and visually precise.

“Where analytics meets design — I turn data into stories that drive action.”

Eric Xi